Our Mission

Our mission is to empower individuals to develop lifelong habits that will support self-growth and goal actualization. 

We know the path towards success entails a unique blend of long-term thinking, habit building, data collection, and reflective self-assessment. We want to aid people in using these science-backed protocols for self-improvement. We believe in making this process enjoyable and engaging, fostering a sense of FUN in self-accountability and personal growth.

At Track Those Habits, we hope to revolutionize the practice of written habit tracking with our colorful, aesthetic designs. 

We created them to keep you engaged with your commitments to self by harnessing the power of color psychology and the Von Restorff Effect which says "when something stands out, you point your focus there." Science also shows that when you handwrite your goals, your brain utilizes the encoding process and "generation effect", helping to sear the goals in your brain making them more likely to be remembered and acted on. 

Our accessories serve to take it a step further, making you feel more organized and prepared to hit your targets. 

Venturing into a transformative self-love journey can be complex, as it requires confronting and unlearning mental conditioning that has historically held you back. Journaling about insights or struggles you observe along the way can be incredibly therapeutic as it utilizes your brain's default mode network (DMN) and reticular activating system (RAS) allowing you to go deeper into your mind. 

We live in a challenging world, but we hope to support people with our affordable, aesthetic and effective products as we believe LOVE is the answer.

As more people nurture their self-love and, in turn, spread more love outwards, we envision the Track Those Habits community making a positive impact in the world at large.

IT ALL STARTS WITH YOU! 💜